Digital Transformation Strategy: Business Before Technology

A Methodical Approach to Digital Transformation Strategy

Digital transformation is NOT an unintentionally positive result of something you did.

Digital transformation is NOT the latest quick fix to respond to some new external crisis.

Digital transformation is NOT adding incremental, low-hanging features to an existing product or cool new technology looking for a problem to solve.

Digital transformation is NEVER accomplished solely by buying or coding new technologies, nor is coding sufficient to prove that transformation is happening.

The path to digital transformation IS paved with a strong training plan that teaches your team how to prepare for the next competition.

  1. “How to Map Out Your Digital Transformation”, Harvard Business Review, Benjamin Mueller,,
  2. “Digital Strategy: The Four Fights You Have To Win,” McKinsey Digital, April 27, 2022,, October 18, 2018
  3. “Modern Development Metrics That Really Matter,” Forrester, Diego Lo Giudice, et al., August 2, 2021
  4. “General Magic” Documentary, Sarah Kerruish, Matt Maude, or other streaming services, 2019
  5. “Manufacturing Digital Transformation and Innovation Primer for 2022”, Gartner, Mike Ramsey, February 4, 2022
  6. “Executive Guide 2022: Agile Transformation — Accelerate Transformation With Agile Leadership, People, Practices, And Technology”, Forrester, Diego Lo Guidice, et al., June 10, 2022



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